Verily Survey Reveals Consumer Demand for Personalized Health Tech

2025-10-15 digitalcare

San Francisco, Wednesday, 15 October 2025.
Verily’s survey shows U.S. consumers want personalized, secure health tech solutions, emphasizing control and privacy. This highlights a shift toward precision health and personalized care delivery.

Growing Consumer Demand for Personalized Health Technology

The recent survey conducted by Verily in collaboration with The Harris Poll has shed light on the growing demand for personalized, secure health technology solutions among U.S. consumers. Conducted in July 2025, the survey involved 2,000 U.S. adults, all of whom owned smartphones and were primarily responsible for their health care decisions. The findings underscore a significant shift in consumer expectations towards technologies that prioritize privacy, personalization, and user control. This trend aligns with broader movements in precision health and personalized care delivery, offering a roadmap for healthcare providers and tech companies to enhance patient engagement and outcomes [1].

Key Insights from the Verily Survey

The survey results reveal that 8 in 10 Americans consider themselves in good or excellent health; however, more than half express concerns about their health. This paradoxical sentiment highlights the growing awareness and demand for health tools that offer personalized insights and easy access to health data. Notably, 84% of respondents managing health conditions reported taking medications, averaging two prescription drugs and one over-the-counter product. Additionally, consumers regularly interact with an average of 2.5 healthcare providers, indicating a fragmented healthcare experience that integrated health technology could streamline [1].

The Role of Wearable Technology

The survey also highlights the significant role of wearable technology in healthcare. Nearly half of the respondents use wearable health devices, such as smartwatches or smart rings, to monitor their well-being. Despite high satisfaction rates with the ease of use of wearable apps—9 in 10 users are pleased—this satisfaction does not extend to the broader digital health ecosystem, which is often criticized for its lack of integration and streamlined experience. These insights point to an opportunity for tech companies and healthcare providers to collaborate and create more cohesive digital health solutions [1].

Challenges and Opportunities in Health Tech

The findings from the Verily survey emphasize several challenges that need addressing to meet consumer expectations. Key areas include improving the integration of various health apps, enhancing clinical accuracy, and designing user-friendly interfaces that simplify navigation and data access. Furthermore, ensuring robust privacy and security measures that cover comprehensive data beyond traditional healthcare information is crucial. These challenges also present immense opportunities for tech innovators and healthcare providers to collaborate and build a more cohesive digital health ecosystem. Such partnerships could help bridge existing gaps and deliver personalized, accurate, and accessible health solutions [1].

Bronnen

health technology consumer demand