Half of U.S. Adults to Gift Health Tech This Holiday Season
Washington D.C., Tuesday, 17 December 2024.
A study shows 50% of U.S. adults plan to gift digital health tech in 2024, with 41% opting for health monitors and 31% for fitness products.
Digital Health Takes Center Stage
The shift toward health-conscious gift-giving is evident in the latest Consumer Technology Association (CTA) research, which surveyed 1,205 U.S. adults between August and September 2024 [1]. The study reveals a significant trend in consumer preferences, with dedicated health monitoring devices attracting 41% of potential buyers, while connected sports and fitness products appeal to 31% of shoppers [1][2]. This marks a notable evolution in holiday shopping patterns, reflecting growing consumer interest in personal health technology [1].
Smart Rings and Wearables Lead Innovation
Among the emerging trends, smart rings have shown remarkable growth, with 33% of surveyed consumers planning to purchase these devices as gifts [1]. This new category, introduced in 2024, represents the latest evolution in wearable health technology [1]. Smartwatches continue to dominate the market, increasingly replacing traditional fitness trackers by offering enhanced health monitoring capabilities and wellness metrics for comprehensive self-care [1].
Industry Showcase at CES 2025
The consumer health technology trend will be prominently featured at CES 2025, scheduled for January 8-11, 2025, in Las Vegas [4][5]. The event will showcase major innovations in digital health and wellness, with industry leaders presenting their latest developments [4]. The expanded Digital Health floor at the Venetian [5] will provide a dedicated space for these technologies, highlighting the industry’s commitment to advancing consumer health solutions [5].
Market Impact and Future Outlook
The Consumer Technology Association, representing over 1,300 technology companies [3], sees this trend as part of a larger transformation in consumer electronics. With CES 2025 approaching, the focus on health technology demonstrates the industry’s response to growing consumer demand for personal health management tools [4]. The convergence of consumer technology and healthcare continues to reshape how people monitor and manage their well-being [1][5].