Oura Secures $900 Million in Series E Funding, Achieves $11 Billion Valuation
San Francisco, Wednesday, 15 October 2025.
Oura’s latest funding round raises $900 million, boosting its valuation to $11 billion. The company has sold over 5.5 million smart rings, with major sales occurring in the past year.
Funding and Valuation Surge
Oura, the innovative health technology company known for its Oura Ring, has successfully raised over $900 million in a Series E funding round. This substantial investment has propelled the company’s valuation to an impressive $11 billion as of 14 October 2025. The funding round was led by Fidelity Management & Research Company, with significant contributions from new investor Iconiq, as well as Whale Rock and Atreides [1][2][3].
Market Dominance and Technological Growth
Since its inception in 2015, Oura has sold more than 5.5 million smart rings, with over half of these sales occurring in the past year alone. This rapid sales growth underscores Oura’s commanding presence in the smart ring market, where it holds more than 80% market share according to IDC [3][4]. The company reported revenue of over $500 million in 2024 and is on track to surpass $1 billion in sales in 2025, highlighting its robust financial trajectory [1][2][4].
Innovation in Health Technology
Oura’s technology provides users with detailed health metrics, including sleep, heart rate, and activity levels, via its AI-powered Advisor. New features like Health Panels, which allow users to book blood tests at Quest Diagnostics labs, further enhance its offering. This integration positions Oura as a leader in wearable health technology, competing with companies like Whoop and Samsung [3][4][5].
Future Prospects and Strategic Partnerships
Looking ahead, Oura aims to accelerate innovation and expand its global reach with the new funding. The company plans to develop additional health features and enhance artificial intelligence capabilities in its products. Furthermore, Oura has partnered with Dexcom to integrate glucose monitoring technology, aiming to broaden its health monitoring capabilities [2][4][5].