Select Health Boosts Medicare Plans with New Over-the-Counter Benefit for 2025
Salt Lake City, Wednesday, 16 July 2025.
Select Health introduces an over-the-counter benefit for Medicare members, enhancing access to non-prescription health necessities via a Flexible Benefits card, promoting proactive health management.
A New Approach to Preventive Health Management
In an effort to support preventive health management, Select Health has introduced an over-the-counter (OTC) benefit as part of its Medicare Advantage plans starting in 2025. This benefit allows members to purchase essential health products using the Select Health Medicare Flexible Benefits card at approved retail locations. The initiative is designed to provide greater access to necessary non-prescription medications such as pain relievers, vitamins, bandages, and dental care items, with the aim of empowering members to manage their health proactively without needing a physician’s visit [1][2].
Technology Integration for Easy Access
The integration of technology into healthcare is a significant focus of the Select Health OTC benefit. Through the Benefits Pro Portal and App, members can order OTC products online, enjoy complimentary two-day delivery, and manage their benefits digitally. This move not only simplifies the purchasing process but also aligns with modern digital service expectations, making healthcare management more accessible for tech-savvy seniors [1][3].
Expanding Wellness Options
Select Health is also broadening its support for wellness activities by allowing the Medicare Flexible Benefits card to cover a variety of services beyond OTC products. Members can use their benefits for wellness-focused activities such as gym memberships, nutritional counseling, and even virtual fitness subscriptions like Peloton. This reflects a growing trend in healthcare to integrate wellness programs into overall health plans, promoting a more holistic approach to health management [2][3].
The Future of Medicare Advantage Plans
This enhancement of the OTC benefit is part of a broader strategy by Select Health to improve its Medicare Advantage offerings, which span across states such as Colorado, Idaho, Nevada, and Utah. By incorporating partnerships with major retailers and leveraging a digital-first approach, the company aims to make healthcare more consumer-friendly and cost-effective. This initiative is not just about reducing costs; it’s about transforming how healthcare services are utilized by providing tools that encourage patients to take charge of their wellness [3][4].