Infinitus Systems Launches AI Tool for Pharma Marketing
New York, Tuesday, 18 November 2025.
Infinitus Systems introduces an AI tool to enhance pharmaceutical direct-to-consumer strategies, aiming to improve patient education and engagement amidst the consumer-centric healthcare shift.
Revolutionizing Direct-to-Consumer Strategies
Infinitus Systems has made a significant stride in the pharmaceutical industry’s shift towards direct-to-consumer (DTC) strategies with the launch of its new agentic AI tool. This cutting-edge technology is designed to bridge the gap between pharmaceutical companies and consumers, facilitating improved engagement through personalized interactions. By leveraging AI, Infinitus aims to streamline the process of delivering key information about medications, such as dosage, side effects, and affordability, directly to consumers via popular search engines and other digital platforms [1][2].
Enhancing Patient Engagement and Education
The AI tool introduced by Infinitus Systems is not just about improving marketing efficiency but also enhancing patient education and medication adherence. As healthcare continues to embrace a more consumer-centric model, tools like these are pivotal in ensuring that patients receive the necessary information and support. The platform offers 24/7 support, proactively reaching out to patients who have left prescriptions in their carts, addressing concerns about cost and pharmacy locations, and even escalating clinical inquiries to appropriate professionals [1][2].
Streamlining Pharmaceutical Interactions
Infinitus Systems’ AI tool is also set to transform the way pharmaceutical companies handle complex interactions across the treatment continuum. By automating tasks such as benefit verification and prior authorization, the tool reduces treatment delays and helps in identifying patients in need of financial assistance. This not only speeds up access to necessary medications but also alleviates staffing shortages within contact centers by automating tedious processes [1][2].
The Future of Pharmaceutical Marketing
With the rise of consumer-driven healthcare, the introduction of Infinitus’ AI tool marks a critical evolution in pharmaceutical marketing strategies. It’s part of a broader trend towards integrating advanced technologies into healthcare practices, aimed at improving both patient outcomes and operational efficiencies. As Infinitus continues to innovate, the AI tool is expected to play a crucial role in reshaping how pharmaceutical companies interact with their consumers, ensuring that patient education and support are not left behind in the digital age [1][2].