Precision Marketing Revolutionizes Patient Engagement at HCIC 2025
Las Vegas, Wednesday, 12 November 2025.
At HCIC 2025, experts from UCLA Health and IQVIA unveiled how precision marketing enhances patient engagement and ROI through data-driven strategies and digital integration.
Strategic Partnerships and Innovations
At the Healthcare Internet Conference (HCIC) 2025, UCLA Health, IQVIA Health System Solutions, and Fathom showcased how precision marketing is transforming patient engagement and ROI for healthcare systems. Their approach integrates digital media with physician insights to enhance communication between healthcare providers and patients. This collaboration addresses marketing challenges such as fragmented media channels and financial constraints by promoting agile, omnichannel strategies that improve patient outreach and satisfaction [1].
Addressing Marketing Challenges
The healthcare sector faces unique challenges in marketing, including fragmented media channels and disconnected technologies. At HCIC 2025, experts highlighted the necessity for agile, omnichannel approaches. Digital platforms, serving as primary entry points for care decisions, are crucial in this strategy. With 70,000 health-related searches occurring every minute, platforms like Google dominate, although younger audiences increasingly turn to emerging platforms such as Reddit, ChatGPT, and TikTok for medical advice [1].
Personalization as a Competitive Advantage
Data indicates that personalization in healthcare significantly enhances patient loyalty and operational efficiency. According to research presented at HCIC 2025, 72% of patients expect care tailored to their clinical needs, while 88% demand experiences as personalized as other online interactions. Furthermore, 83% value coordinated, seamless journeys, and 61% of patients skip appointments due to complex processes. Health systems that prioritize personalized engagement are shown to outperform their peers in patient satisfaction and retention [1].
Integrating Marketing and Operations
At the conference, it was emphasized that aligning marketing with operations unlocks unified patient experiences. As illustrated by UCLA Health’s ‘Keep on Rising’ campaign, coordination between these areas can deliver measurable growth. IQVIA’s solutions facilitate this by enabling coordinated community engagement, brand campaigns, patient acquisition, education, reminders, scheduling, and follow-ups. This integration ensures that healthcare providers can deliver consistent and effective communication throughout the patient journey [1].